photo | businesstoday
EABL’s White Cap Lager has officially partnered with EatOut to host “The Big Brunch,” a vibrant culinary event that took place over the weekend of November 23 and 24, 2023.
The initiative aimed to celebrate the growing brunch culture in Nairobi, offering food enthusiasts a unique opportunity to enjoy delicious meals paired with refreshing White Cap beer at various participating restaurants.
A Culinary Celebration
The Big Brunch featured over 30 restaurants, cafes, and hotels across Nairobi, each showcasing exclusive brunch menus that included complimentary White Cap Lager.
The event attracted food lovers eager to indulge in a festive atmosphere while enjoying specially curated dishes designed to highlight the flavors of the season.
Andrew Kilonzo, Sales Director at Kenya Breweries Limited, expressed enthusiasm about the collaboration during the launch event held in Nanyuki.
“We are excited to partner with EatOut for this incredible experience, which not only sets the mood for the festive season but also emphasizes the vibrant food scene in Kenya,” Kilonzo stated.
Launch Event Highlights
The campaign kicked off with a media launch on November 7, where influencers, restaurant managers, and the White Cap team embarked on a scenic helicopter ride around the iconic white caps of Mount Kenya.
This unique experience aimed to inspire restaurant managers to create innovative brunch menus that reflect the beauty and flavors of the region.
EatOut CEO Mikul Shah commented on the collaboration, saying, “This partnership is about inspiring restaurants in Kenya to creatively showcase their brunch offerings. We are thrilled to work with White Cap to enhance the dining experience for our customers.”
Setting the Festive Mood
The timing of The Big Brunch was strategic, coinciding with the festive season as Kenyans prepared for Christmas celebrations.
Kilonzo noted the importance of continuing to engage consumers through innovative food and drink festivals, stating, “Kenya has experienced a significant boom in food and drink festivals, and as KBL, we are committed to leading disruptive activities like The Big Brunch.”
Conclusion
As the weekend unfolded, Nairobi’s dining scene came alive with the flavors of The Big Brunch, offering residents and visitors alike a chance to savor unique culinary experiences while enjoying the refreshing taste of White Cap Lager.
This partnership between EABL and EatOut not only promoted local restaurants but also celebrated the rich gastronomic culture of Kenya, making The Big Brunch a memorable event in Nairobi’s culinary calendar.
