Diamond Platnumz, born Naseeb Abdul Juma Issack on October 2, 1989, in Tandale, Dar es Salaam, Tanzania, is one of Africa’s most celebrated musicians and a prominent figure in the Bongo Flava genre.
Known for his captivating voice, energetic performances, and stylish persona, Diamond has garnered a massive following across the continent.
However, his journey to stardom has not been without its share of scandals, controversies, and personal challenges.
This article explores his life, career, relationships, and the social dynamics that have shaped his public persona.
Personal Information
| Attribute | Details |
|---|---|
| Full Name | Naseeb Abdul Juma Issack |
| Birth Date | October 2, 1989 |
| Nationality | Tanzanian |
| Citizenship | Tanzanian |
| Religion | Muslim |
| Zodiac Sign | Libra |
| Profession | Musician, Dancer, Entrepreneur |
| Net Worth | Estimated at $5 million |
Early Life and Education
Diamond Platnumz was born into a humble family, the son of Abdul Juma and Sanura Kasimu.
Growing up in a challenging environment, he faced financial struggles that fueled his ambition to succeed.
He attended Tandale Primary School and later joined Mkwawa Secondary School.
From a young age, Diamond showed a keen interest in music, often performing at local events.
His passion for music led him to start recording songs while working in a clothes business.
He used his earnings to finance his music career.
Career Highlights
Rise to Fame
Diamond’s music career took off in 2010 with the release of his debut single “Kamwambie,” which won three Tanzania Music Awards.
This success established him as a rising star in the Tanzanian music scene.
His unique blend of Bongo Flava—a genre that combines hip-hop, R&B, and traditional Tanzanian music—set him apart from other artists.
In 2013, Diamond released his breakthrough album “A Boy from Tandale,” featuring hits like “Nana” and “Number One.”
The album’s success catapulted him to international fame, earning him numerous awards and accolades.
Music Releases
Diamond continues to dominate the music scene with chart-topping releases.
In 2022, he released his 10-track extended playlist “First Of All” (FOA), featuring collaborations with top African artists like Zuchu and Adekunle Gold.
The EP showcases a blend of R&B, Bongo Flava, and Afrobeats, further solidifying his status as a versatile artist.
In 2023, he collaborated with Congolese musician Koffi Olomide, marking their second project together.
Their first collaboration, “Waah,” released in 2020, was a massive hit, and the anticipation for their new release has been high among fans.
Awards and Achievements
Diamond Platnumz has received numerous awards throughout his career.
Here are some of his notable awards:
| Award | Category | Year |
|---|---|---|
| MTV Europe Music Awards | Best African Act | 2015, 2016, 2018 |
| YouTube Milestone | 1 Billion Views | 2020 |
| Warner Music Group Partnership | 360 Deal with WCB Wasafi | 2021 |
Scandals and Controversies
Cheating Scandal with Zari Hassan
Diamond Platnumz’s relationship with Ugandan socialite Zari Hassan was one of the most talked-about romances in East Africa.
However, their relationship was marred by controversy when Diamond confessed to cheating on Zari with video vixen Hamisa Mobetto, leading to the birth of his son, Abdul Latif.
In a candid interview, Diamond admitted, “Yes, I cheated on Zari,” confirming rumors that had circulated for months.
This revelation sparked a media frenzy, with headlines screaming about the couple’s impending breakup.
Zari, known as “The Boss Lady,” responded to the allegations by deleting photos of Diamond from her social media accounts and missing his birthday celebrations.
Despite the public drama, Zari later clarified that they were trying to keep their relationship private and work through their issues.
“There is a little bit of issue going on, but there is nothing like that,” she stated, emphasizing that their focus was on maintaining their endorsements and business partnerships.
The Aftermath of the Scandal
The fallout from the cheating scandal had significant repercussions for both Diamond and Zari.
While Zari moved to South Africa to focus on her business ventures, Diamond faced public scrutiny and criticism.
In interviews, he expressed regret for his actions, stating that he had wronged Zari more than she had wronged him.
He acknowledged that the distance and lack of engagement in their relationship contributed to his infidelity.
In a revealing interview, Diamond explained, “Throughout my relationship with Zari, I wronged her more than she wronged me. The distance was challenging, and I was still young and a star, with women always drooling over me.”
His honesty about the challenges he faced as a celebrity resonated with many fans, who could relate to the complexities of love, fame, and commitment.
Business Ventures
In addition to his music career, Diamond Platnumz is a savvy entrepreneur.
He is the founder and CEO of WCB Wasafi Record Label, which has signed several successful artists, including Zuchu and Lavalava.
The label has played a crucial role in promoting Bongo Flava music and nurturing emerging talent in Tanzania.
Diamond also launched Wasafi Bet, a sports betting platform, in December 2021, in partnership with Odibets, a Kenyan sports betting company.
Business Ventures Details
| Business | Description | Year |
|---|---|---|
| WCB Wasafi Record Label | Music label promoting Bongo Flava artists | 2013 |
| Wasafi Bet | Sports betting platform launched in partnership with Odibets | 2021 |
Personal Life
Diamond Platnumz’s personal life has been the subject of much media attention, particularly his high-profile relationships.
His romance with Zari Hassan was marked by love, betrayal, and public drama.
After their breakup, Diamond has been linked to several women, including Tanzanian model Hamisa Mobetto and Kenyan singer Tanasha Donna.
Family and Fatherhood
As a father, Diamond Platnumz is known to be deeply involved in his children’s lives.
He has three children with Zari, a son with Hamisa Mobetto, and a daughter with Tanasha Donna.
Here is a summary of his children:
| Child | Mother | Date of Birth |
|---|---|---|
| Pinto | Zari Hassan | 2011 |
| Dido | Zari Hassan | 2013 |
| George | Zari Hassan | 2016 |
| Abdul Latif | Hamisa Mobetto | 2016 |
| Tiffah | Tanasha Donna | 2018 |
Diamond often shares moments with his kids on social media, showcasing his commitment to family.
Despite the challenges of co-parenting, he has expressed his desire to provide a loving and supportive environment for his children.
Diamond Platinumz’ Fashion and Style
Diamond Platnumz is not only known for his music but also for his impeccable fashion sense.
He often appears in stylish outfits at events, showcasing a blend of traditional African attire and contemporary fashion trends.
His fashion choices reflect his status as a celebrity and have earned him recognition as a style icon in East Africa.
Fashion Brands
Diamond frequently collaborates with various fashion brands and designers, often donning outfits from high-end labels.
Here are some of the brands he is known to wear:
| Brand | Description |
|---|---|
| Gucci | High-end luxury fashion brand |
| Versace | Renowned for bold and glamorous designs |
| Balenciaga | Known for modern and innovative fashion |
| Dolce & Gabbana | Famous for opulent and stylish clothing |
His ability to mix and match styles has made him a trendsetter in the African fashion scene.
Reality Television and Public Persona
Diamond Platnumz has also made appearances on reality television, enhancing his public persona.
His participation in the show “Young, Famous & African” has allowed fans to gain insight into his life beyond music.
The show features the lives of affluent African entertainers and highlights their personal and professional challenges.
Philanthropy and Humanitarian Efforts
Beyond his music and business ventures, Diamond is committed to giving back to the community.
He has supported various charitable initiatives, particularly those focused on education and healthcare.
His philanthropic efforts reflect his desire to make a positive impact on society and inspire others to do the same.
Challenges and Resilience
Diamond Platnumz’s journey to success has not been without challenges.
He has faced personal struggles, including the pressures of fame, relationship issues, and the responsibility of being a father.
Despite these challenges, he has shown resilience and determination, using his experiences to fuel his ambition and drive for success.
Overcoming Adversity
Diamond’s ability to overcome adversity has inspired many of his fans.
He often shares motivational messages on social media, encouraging his followers to pursue their dreams and remain resilient in the face of challenges.
His story serves as a reminder that success is achievable, regardless of the obstacles one may encounter.