photo | kenyanwallstreet.com
In a significant move to enhance digital inclusion in Kenya, Safaricom has introduced an innovative financing initiative known as “Lipa Mdogo Mdogo.”
This program allows customers to acquire smartphones by paying as little as Sh20 per day, making it easier for many Kenyans to access modern technology and the internet.
This article will guide you through the application process, payment structure, benefits, and considerations of this exciting offer.
Understanding the “Lipa Mdogo Mdogo” Initiative
The “Lipa Mdogo Mdogo” initiative is designed to bridge the digital divide in Kenya, particularly among individuals still using 2G and 3G devices.
With the rapid advancement of technology, many users find themselves unable to access the full range of services available on 4G and 5G networks.
By providing an affordable way to acquire smartphones, Safaricom aims to increase smartphone penetration and encourage more users to embrace digital services.
Why Smartphones Matter
Smartphones have become essential tools for communication, education, and business.
They provide access to the internet, enabling users to connect with others, access information, and utilize various applications for banking, shopping, and learning.
In a country where mobile money transactions have revolutionized the financial landscape, having a smartphone can significantly enhance one’s ability to participate in the digital economy.
How to Apply for the Smartphone Loan
Step 1: Check Eligibility
Before applying for the “Lipa Mdogo Mdogo” program, it’s crucial to determine your eligibility.
To qualify, you must meet the following criteria:
Safaricom Subscriber
You should have been a Safaricom subscriber for at least one year.
This requirement ensures that the company can assess your usage and payment history.
Age Requirement
Applicants must be between 18 to 75 years old.
This age range is designed to include a broad spectrum of customers while ensuring responsible lending practices.
Step 2: Opt-In Process
Once you confirm your eligibility, the next step is to opt into the program:
Dial *544#
Using your Safaricom line, dial *544# to access the application menu for the “Lipa Mdogo Mdogo” initiative.
Follow the Prompts
You will receive a series of prompts guiding you through the application process.
Make sure to read and accept the terms and conditions associated with the service.
Step 3: Receive Approval
After completing the opt-in process, you will receive an SMS notification confirming your eligibility.
This message will also detail the value of the smartphone you can purchase under the financing plan.
The approval process is typically swift, allowing you to proceed without unnecessary delays.
Payment Structure
Daily Repayments
One of the most appealing aspects of the “Lipa Mdogo Mdogo” initiative is its flexible payment structure.
Customers will make daily repayments starting from Sh20.
However, the exact amount may vary based on the smartphone’s value selected during the application process.
Repayment Period
The repayment period extends up to one year, allowing customers to spread the cost of the device over manageable installments.
This structure is particularly beneficial for individuals on tight budgets, as it minimizes the financial burden associated with purchasing a smartphone outright.
Device Options
The program features a selection of smartphones, with the Neon Ray Pro being one of the highlighted models.
This device is equipped with 4G capabilities and runs on the Android operating system, making it suitable for various applications and services.
The availability of different models ensures that customers can choose a device that best fits their needs and preferences.
Benefits of the Program
Affordable Access to Technology
The “Lipa Mdogo Mdogo” initiative significantly lowers the barrier to entry for smartphone ownership.
By allowing customers to pay in small, daily increments, Safaricom is making it feasible for individuals who may not have the means to pay a lump sum upfront.
This approach is particularly advantageous for low-income earners and those in rural areas, where access to technology has traditionally been limited.
Encouraging Data Usage
As more customers transition from feature phones to smartphones, Safaricom anticipates a substantial increase in data consumption.
This shift is critical for the company’s growth strategy, especially in light of declining revenues from traditional voice calls.
By encouraging smartphone adoption, Safaricom is positioning itself to capture a larger share of the growing data market, which is essential for its long-term sustainability.
Enhancing Digital Literacy
Access to smartphones is not just about connectivity; it also fosters digital literacy.
With the right device, users can explore online learning opportunities, access educational resources, and develop skills that are increasingly relevant in today’s job market.
This initiative aligns with broader national goals of enhancing digital literacy and equipping the workforce with essential skills.
Considerations Before Applying
Credit Assessment
While the program is designed to be inclusive, it is essential to understand that your creditworthiness will be assessed during the application process.
Safaricom will review your payment history and usage patterns to determine your eligibility.
Maintaining a good payment record with the company can enhance your chances of approval.
Device Ownership
It’s important to note that the smartphone remains the property of Safaricom until the full amount is paid.
This means that if you default on payments, the company has the right to reclaim the device.
Therefore, potential applicants should carefully consider their financial situation before committing to the repayment plan.
Customer Support
For any queries or assistance during the application process, customers can reach out to Safaricom’s customer care by dialing 100 or visiting their website.
The company is committed to providing support to ensure a smooth experience for all applicants.
Conclusion
The “Lipa Mdogo Mdogo” initiative by Safaricom represents a transformative step towards enhancing digital inclusion in Kenya.
By offering smartphones at an affordable daily payment plan, the company is empowering individuals to access modern technology and participate in the digital economy.
As more Kenyans embrace smartphones, the potential for increased connectivity, economic participation, and digital literacy will undoubtedly contribute to the nation’s growth and development.
Don’t miss out on this opportunity; check your eligibility today and take the first step towards owning a smartphone!
