MARKETING EXECUTIVE at NewKenyan in RUIRU

Engagement and Lead Handling

Serve as the primary contact for customer queries across multiple channels such as calls, SMS, WhatsApp, emails, and social media, particularly those originating from advertising campaigns like radio spots.

Record and store essential customer details, including but not limited to names, contact information, inquiry nature, geographical location, and specific preferences.

Manage a structured CRM or lead management system to facilitate efficient follow-ups and conversion tracking.

Strategic Marketing Initiatives

Conceptualize, implement, and oversee tailored marketing initiatives to boost visibility of the company’s services, properties, or ongoing ventures.

Coordinate diverse online (digital) and offline (traditional) marketing tactics, encompassing:

- Social media promotions (Facebook, Instagram, LinkedIn, etc.)

- Email campaigns and mass SMS broadcasts

- Radio and print advertising endeavors

- Community engagement events and promotional tours

Digital Strategy and Content Development

Create and schedule engaging content for various social media platforms.

Monitor audience interaction and promptly address comments or inquiries across digital platforms.

Evaluate campaign performance metrics and propose enhancements to increase outreach and engagement rates.

Support for Bids and Business Expansion

Aid in compiling tender documentation, including:

- Corporate background and track record

- Compliance certifications (e.g., NCA, KRA, Tax)

- Previous project achievements and references

- Other mandatory technical and legal paperwork

Collaborate closely with technical teams to meet submission deadlines effectively.

Market Analysis and Performance Reporting

Conduct competitive assessments and gather market insights to inform marketing strategies.

Generate weekly and monthly reports on lead generation efficacy, campaign performance, and customer input.

Suggest modifications to campaigns based on data analysis findings.

Qualifications:

- Fulfill all specific requirements and qualifications

- Retain the same job responsibilities and scope

- Utilize varied wording and format

- Craft an engaging and professional tone

- Maintain current salary, location, and contact details

- Ensure comprehensive and detailed content

- Make the text SEO-friendly and distinct for optimal search engine visibility

Qualifications and Requirements:

- Possession of a Bachelor's degree or a relevant Diploma in Marketing, Business Administration, Communication, or a related discipline

- Minimum of 2 years of proven experience in a marketing or customer-facing position; familiarity with the construction or real estate industry is a plus

- Proficiency in utilizing digital marketing tools and Customer Relationship Management (CRM) systems

- Exceptional organizational abilities, effective communication skills, and strong interpersonal aptitude

- Demonstrated capacity to manage multiple tasks, adhere to deadlines, and thrive in an independent work environment

- Meticulous attention to detail and a commitment to delivering accurate results