Techmoran

Website Design: The Thinker’s Guide to a Website that Converts


Are you a small business owner trying to navigate your way through the post-COVID-19 world? If so, are you considering ways to boost your sales figures and increase customer conversions.  

An important aspect to consider is that revamping your eCommerce website is more than likely going to be the first step to increasing your customer conversion rates and therefore your sales numbers. Statistics show that the “first five seconds of page-load time have the highest impact on conversion rates.” And “website conversion rates drop by an average of 4.42% with each additional second of load time.”

Therefore, if your website takes ten seconds to load, it’s conversion rate would have dropped by 44.20%. Clearly, this is an untenable scenario as your business has lost at least 44% of its potential sales before visitors to your website get past the starting point. In other words, these users aren’t even in the top of your sales funnel before they drop out of the funnel.  

Therefore, the question that begs is, how do you ensure that your eCommerce site is designed so that it optimises customer conversions? 

By way of answering this question, let’s consider these points as laid out by a website design agency:

Load time 

As highlighted above by the quoted statistics, the website load time is critical to the brand’s success and its ability to convert visitors into returning customers. It is a well-known fact that the most challenging and costly part of the customer acquisition process is the conversion of visitors into loyal customers. Statistics quoted by Invesp.com show that it costs up to five times more to attract a new customer than it is to retain the customer. 

Consequently, when this number is added to the fact that your website conversion rate drops 4.42% for every second your website takes to load, a lagging website could potentially cost your company a sizeable amount of money. Therefore, it is critical to ensure that your brand website’s load time is as fast as possible.

Implement UI and UX best practice methods 

The usability.gov website defines the function of Usability Design as the “focus on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.”

In other words, Usability (UX) and User Interface (UI) best practice methods are designed to ensure that the user can answer the site’s CTA (Call-To-Action) as simply and effectively as possible. Therefore, your website should look pleasing to the eye and be simple and intuitive to use. It should lead the user to fulfil the site’s CTA, albeit something simple like signing up for a newsletter or a task slightly more complex like getting through the site’s sales funnel and purchasing one or more products.

Final thoughts 

These are just a few of the most important ways to ensure that your brand website converts visitors into returning customers and promotes brand loyalty amongst existing clients. Following these steps will make sure that your brand’s website fulfils its mandate of converting visitors to customers and retaining them as loyal clients, driving up sales numbers, and increasing the company’s bottom line.


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